January 13, 2010

The Power of Cereal and General Mills

When you think of breakfast, what comes to your mind? If you ask my hubby and 5 year old daughter, you'll immediately get this answer: CEREAL! And yes, they do love their cereals, mind you.  AND It don't matter if it's for breakfast or simply as a power snack or late night pick-me up chomp, they'll devour it. And what about me? Well, I go through phases. I wasn't raised with cereals in my diet, being born in Asia, but when I do come across a great, nutritious cereal, I'll eat it, moreso feed it to my family too.

This being said, I only patronize companies who think of quality, great ingredients and the health of their consumers. Let's face it, there's a lot of cereal products in the market right now but not most of them are "healthy". They're either heavily-laden with sugar or made with synthetic ingredients! But good news, companies like General Mills are stepping up the game by recently announcing their commitment to further reduce sugar levels in cereals advertised to kids under 12 to single digit grams of sugar per serving. Along this endeavor, they're also increasing key nutrients such as calcium, vitamin D and providing whole grain. Now this is promising!

According to a 1988 study done for General Mills, children who eats breakfast tend to perform better in school, score higher on tests, are less likely to miss class or be tardy, have fewer reported discipline problems and make fewer trips to the principal's office! And those who are frequent cereal eaters tend to have healthier body weights and lower Body Mass Index - reasons I make sure my little girl eats breakfast before heading to school no matter how cranky she is in the morning. She'll thank me for it when she's older.

And when all other breakfast ideas fails, cereals never disappoint! Kudos to General Mills for taking the step to a healthier product. You can get more information on kids and cereals in their Cereal Health and Welness section. And to get you started, here is a $1 off coupon for you!  Incorporate healthy, nutritious cereals in your family's breakfast menu today if you don't already!

*As part of this campaign, General Mills via MyBlogSpark provided this blogger with VIP Coupons for four General Mills Cereals

** check and enter the Super Bowl XLIV and Old EL Paso Tackle the Taste Gift Pack Giveaway


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