|New Seventh Generation Energy Smart Laundry detergent / Photo +Maricris G|
Before I start "airing my dirty laundry" ( as in real dirty laundry ) on this laundry-inspired topic, and before you go saying, "oh it's just another totally fake, hyped-up review from another sell-out blogger/reviewer", I'll tell you now that I'm a believer of Seventh Generation for years and have been, and is, a regular consumer of their products. This is the reason I had no qualms accepting their offer, pronto, to test and review their new Energy Smart Liquid Laundry Detergent before it comes out in the market. And because why not - it's new and I love the brand, so let me test it. Sounds totally fair, right?
Anyway, I'm not here to convince you - obviously, you're old enough to make your own decisions - but as you can tell, I'm here to share my personal experience of the said product. So, enough of the chatter already. Here's my take on the detergent.
To "follow my nose". Literally. And I like that this detergent doesn't smell like grandma - perfume overkill! Its Citrus scent is subtle and leaves a faint citrus-y smell on the newly rinsed clothes, which I like. It also gets a fragrant boost from my dryer sheets with the same scent and my dried clothes comes out smelling refreshingly clean. As you can imagine, a lot of sniffing went into the process!
I may or may have not turn a Sasquatch into a sniffing puppy dog.
It works on cold water. To me this is great. It's not unique to this product but I like that it does as well. There is nothing more impressive about a product than one that helps you save energy and money. To me, that is a big plus.
Contains 96% Biodegradable and natural ingredients. I've said NO to harsh chemical ages ago and nothing turns me off than a product overflowing with chemicals I couldn't or don't even know how to pronounce.
Hypoallergenic. I'm not sensitive to laundry detergents but it's great to know that it is. It's a great option for delicate or sensitive skin like that of babies.
| "Wash your laundry with cold water whenever possible. To save water, try to wash full loads or, if you must wash a partial load, reduce the level of water appropriately." - Seventh Generation
Less load than my current laundry detergent. At 95 fl. oz. (2.8 L), I only get 54 loads or approximately 114 loads if I double up the liquid amount base on my current laundry detergent's 200 fl. oz - of which the latter gives me 132 loads. That's about 18 loads less. Not a lot but still enough to consider when buying. And if you're anal about measurements, this product calls for more in cup measurement than the one I currently have. It asks for .70 oz more for general washing and .19 oz more on heavy/soil washing. Number adds up.
Not organic. Yes I do love Seventh Generation and use most of their products but if I have a choice between getting an organic and the all-natural biodegradable version, I'd easily go for the organic one - which I currently have.
Higher Price for less fl. oz. Though I have no information how much this product will retail for, my best guess is, it will be similar to the current pricing of the product of the same weight and category they already have out in the market for $12.99. A bit pricier for the total amount of fl. oz than the one I have, which is only a dollar more but far more fl. oz.
It's all about preference
In the end, it's all about your personal choice and what works best for you. Some organic laundry detergent products cost ridiculously a whole lot more and this becomes a better option. On the other hand, you also get an organic version that is way more affordable and more efficient. If you ask me, I think this product is worth a try and a better alternative than those overloaded with harsh chemicals. You may pay a little bit more, but in the end, you are doing yourself good by keeping yourself safe from harmful chemicals and being good to the environment. To me, that's good reason enough to use it.
Like I said, your choice.
Would you be willing to try this product when it comes out in the market?
Disclaimer: Seventh Generation provided the product to test and facilitate this review. Though I'm a big fan of the brand, all opinions are mine, unless otherwise noted, and based on my own personal experience of the product featured in this article.